2018年（英國(guó)）Secret Love Angel-“秘愛(ài)天使”品牌正式授權(quán)METATRON梅塔特隆國(guó)際貿(mào)易（廣州）有限公司，擁有Secret Love Angel(秘愛(ài)天使)中國(guó)大陸地區(qū)紙尿褲品類總經(jīng)銷權(quán)

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[Secret Love & Angel] a brand story you don't know

【Secret Love Angel】之你所不知道的品牌故事

[Secret Love & Angel] a brand story you don't know

Secret Love & Angel is a British high-end maternal and baby brand that enjoys a wide reputation in the UK for mother and child products. This big-name growth path is also full of legendary colors. Let's take a look at the Secret Love & Angel brand story you don't know.

Secret Love Angel是英國(guó)高端母嬰品牌，在英國(guó)母嬰產(chǎn)品中享有廣泛的盛譽(yù)。這個(gè)大牌成長(zhǎng)之路也是充滿了傳奇色彩，下面來(lái)為你細(xì)數(shù)你所不知道的Secret Love Angel品牌故事。

Its founder is not British

其創(chuàng)立者并非英國(guó)人

Secret Love Angel is a British-based international maternal baby brand whose founders, Luisa and David, are Italian. In 1981, their first daughter was born. The two couples who have always been fashionable and have high quality Ｒequirements found that all baby products in the UK were monotonous in color, and they could not find baby products with quality and fashion sense. Hometown Italy looking for. When they brought back the pink baby folding bike from Italy, the people around them kept asking where the goods came from, and they discovered the gap in the high-end baby market in the UK.

Secret Love Angel作為一家總部在英國(guó)的國(guó)際化母嬰品牌，其創(chuàng)始人Luisa and David卻是意大利人。1981年，他們的第一個(gè)女兒出生，一向時(shí)尚且對(duì)品質(zhì)有較高要求的兩夫妻在英國(guó)發(fā)現(xiàn)所有的嬰兒用品色彩單調(diào)，無(wú)法尋找到有品質(zhì)、時(shí)尚感強(qiáng)的嬰兒用品，不得不回到家鄉(xiāng)意大利尋找。當(dāng)他們從意大利帶回粉紅色的嬰兒折疊車時(shí)，周圍的人不停詢問(wèn)這款商品來(lái)自何處，他們由此發(fā)現(xiàn)了高端嬰童市場(chǎng)在英國(guó)的空白。

Secret Love Angel triumphs during the recession

Secret Love Angel在經(jīng)濟(jì)衰退中卻高歌猛進(jìn)

In the UK, the Big Mac status of the baby brand is undoubtedly part of the Mothercare. In the wave of the 2011 recession,Mothercare had to shut down a quarter of its stores in the UK, and small and medium-sized retailers took the opportunity. With agile adaptability to fill the gap in the market, Secret Love Angel is the beneficiary. From 2011 to 2014, it was the golden age of Secret Love Angel development. It has been leaping forward in the UK baby brand, but started in the second half of 2014. In the face of recession, the company began to revitalize its business and restructure its effectiveness. The effect began to appear in 2015.

在英國(guó)，嬰童品牌的巨無(wú)霸地位毫無(wú)疑問(wèn)應(yīng)屬于Mothercare，在2011年經(jīng)濟(jì)衰退的浪潮中，Mothercare不得不在英國(guó)關(guān)掉了四分之一的門店，而中小規(guī)模的零售商趁此機(jī)會(huì)憑借敏捷的適應(yīng)能力填補(bǔ)了市場(chǎng)空白，Secret Love Angel就是其中的受益者，2011年至2014年是Secret Love Angel發(fā)展的黃金時(shí)期，在英國(guó)嬰童品牌中一路高歌猛進(jìn)，但2014年下半年開(kāi)始遭遇衰退，公司開(kāi)始盤活業(yè)務(wù)，重組效能，其效果在2015年開(kāi)始顯現(xiàn)。

Secret Love Angel started out as a wholesale business

Secret Love Angel創(chuàng)業(yè)之初只做批發(fā)業(yè)務(wù)

At the beginning, Luisa and David only intended to profit from the wholesale of Italian quality baby products to the UK. In the business, I found that even the goods in my hometown of Italy are difficult to meet their Ｒequirements. In order to improve product quality and obtain higher sales, you need to design products that meet market needs. They changed their business strategies and switched to their own design. In the late 20th century, they found that the retail business grew rapidly, so they started to do retail business. It was only in November 1998 that they opened their first store in Northampton.

剛開(kāi)始，Luisa and David只打算將意大利有品質(zhì)的嬰童用品批發(fā)到英國(guó)從中獲利。在經(jīng)營(yíng)中卻發(fā)現(xiàn)即使是家鄉(xiāng)意大利的貨品也很難滿足他們的要求。為了提高產(chǎn)品品質(zhì)，獲取更高銷量就需要自己設(shè)計(jì)符合市場(chǎng)需要的產(chǎn)品。他們因此改變了經(jīng)營(yíng)策略，轉(zhuǎn)而自行設(shè)計(jì)，而在20世紀(jì)后期他們發(fā)現(xiàn)零售業(yè)務(wù)增長(zhǎng)速度迅猛，于是開(kāi)始做零售業(yè)務(wù)。到了1998年11月才在北安普頓開(kāi)設(shè)了他們的第一家店鋪。

100% family business

100%的家族企業(yè)

Most of the world's largest international companies are shareholder systems, and professional managers are hired to take care of the company. Unlike many big international companies, Secret Love Angel is still a family business. 100% of the shares are in the hands of family members, and the seven members of the family are in key senior management positions, including their two daughters and sons and daughters aged 32 and 29. Even today, Secret Love Angel has more than 1,500 employees and sells in 59 countries and regions, but they still have no willingness to sell shares.

世界上絕大多數(shù)國(guó)際大公司，都為股東制，聘請(qǐng)職業(yè)經(jīng)理人打理企業(yè)。而與很多國(guó)際大公司不同的是，Secret Love Angel至今仍然是一家家族企業(yè)。100%的股份掌握在家庭成員手中，家庭七名成員均在關(guān)鍵的高級(jí)管理位置，包括他們的兩個(gè)分別年齡在32和29歲的女兒及女婿。即使今日的Secret Love ;Angel已擁有1500余名員工，在59個(gè)國(guó)家和地區(qū)出售，他們但仍然沒(méi)有出賣股權(quán)的意愿。

Secret Love Angel's global map

Secret Love Angel的全球版圖

As a representative of the UK's high-end maternal and child products, Secret Love Angel has been expanding its global footprint since 2018. In 2010, it cooperated with Toys R Us to enter the US market; currently consumers can be in Asia, Europe, Russia, South Africa, the United States, Canada, Australia, the Persian Gulf and other regions have purchased their products. Secret Love Angel entered China late, and its way to enter China is to cooperate with China Metatron International Trade (Guangzhou) Co., Ltd.

Secret Love Angel official website

作為英國(guó)高端母嬰產(chǎn)品的代表，Secret Love Angel從2012年開(kāi)始，致力于擴(kuò)張其全球版圖，2010年其與玩具反斗城合作，進(jìn)入美國(guó)市場(chǎng)；目前消費(fèi)者可以在亞洲、歐洲、俄羅斯、南非、美國(guó)、加拿大、澳大利亞、波斯灣等地區(qū)購(gòu)買到它家產(chǎn)品，Secret Love Angel進(jìn)入中國(guó)時(shí)間較晚，進(jìn)入中國(guó)的方式是與中國(guó)梅塔特隆國(guó)際貿(mào)易（廣州）有限公司共同合作經(jīng)營(yíng)。

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